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Google's engineers at Motorola are working on a 'X Phone' to rival the high end offerings of Apple and Samsung but the team has run into difficulties, reports the WSJ.

Motorola wants the marquee handset to have features that make it stand apart from existing phones when it is released next year. However, hurdles with manufacturing and supply-chain management have forced the company to rethink some of its ideas such as a bendable screen, better color saturation, and panoramic shots.

Some of the features were found to drain battery life or already have been incorporated into popular new devices, such as the iPhone 5 that launched earlier this year, they added. Motorola also ran into difficulties when it looked into using a bendable screen and materials such as ceramics that would allow the company to make the X Phone more stress resistant, use more colors and mold into different shapes, these people said.

One source told the Journal that Motorola will enhance the phone with its recent acquisition of Viewdle, a developer makes image and gesture recognition software.

The handset is expected some time next year.

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