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While HTC Chairwoman Cher Wang and CEO Peter Chou have redefined their roles, with Wang adding some more sales and marketing responsibilities to her plate, both executives have some vision of what the future will hold for the Taiwan based manufacturer. One market that HTC hopes to return to is the tablet market. Wang promises that a new HTC slate will be "something nice and disruptive." Back in 2011, the HTC Flyer and HTC Jetstream (7 inches and 10.1 inches respectively) tried to make some headway in the U.S. market, but failed. It was such a negative experience that HTC announced that it had pulled out of the market for good.

Another market that HTC will enter is the wearables market. CEO Chou said that the company worked with Microsoft a few years ago on a smartwatch that never saw the light of day, but right now he is not sure when HTC will try again. The current smatwatch market, he says, is full of early versions and gimmicks. Still, Chou calls the wearables market a "critical" one for HTC to be in.

Overall, Chou says that the HTC One is selling well and that the company's problems are in the mid to low end of the market. Some see HTC as returning to its roots as a contract manufacturer, something that came up recently with rumors that HTC is building a smartphone for Amazon.

"The market is really big. HTC is a small company. For us to stay competitive and survive is not a huge problem."-Peter Chou, CEO, HTC"

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