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Samsung Taiwan posted a new commercial online for the Samsung Galaxy S4. Instead of taking on one of its rivals, as Samsung is wont to do, the Taiwan arm of the Korean tech titan went after none other than Harry Potter. In a commercial entitled Sorry Potter, we get to see some of the features found on Sammy's flagship Android model portrayed as magical.

We know that answering the phone or controlling the handset with a swipe of your hand isn't magic. It is the Air Gesture feature that is available on the Samsung Galaxy S4. Also displayed are other features like Smart Pause and Dual Shot. The former stops a video once the front-facing camera realizes that you are no longer looking at the screen. It resumes playing the video from the point where you left off once your eyes are back on the display. The latter allows you to take a single picture using both the front-facing and back-facing lens at the same time.

You can check out the ad by clicking on the video below.

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