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In an internal email to HTC employees, Peter Chou announced the creation of a new “Emerging Devices” unit. This unit will be led by Mike Woodward, who has served as president of HTC America since last summer. Jason Mackenzie will take on Woodward’s old responsibilities in addition to his role as president of Global Sales at HTC.

Effective immediately, in addition to his current duties in supporting me with global corporate strategy, Jason Mackenzie will lead HTC America. Mike Woodward will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies.


Details regarding Mike Woodward’s new role and the new Emerging Devices group at HTC are scarce. Some are speculating that HTC may be working on devices to expand into different product categories (think tablets or smartwatches). But Emerging Devices may simply be focused on future phones, as HTC plans to merge the One and Butterfly product lines in 2014.

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