“Welcome to HTC One, a phone which was designed with the belief that no one person is the same as everyone else. We believe that one recommendation is a 1000x more powerful than ours, which is why we have always put that one person at the heart of everything we do.”

If you watch one video today, make it HTC’s new ad Welcome to HTC One. These guys are getting pretty good. What do you think of the HTC One launch campaign?